There’s a lot of stages in a comic book career. And sometimes you end up revisiting them. I’m at a stage where I can sell some of my original artwork (certainly not all of it or even most of it) though I don’t use dealers.
Pricing artwork can be tough, especially if you’ve never sold artwork before. The biggest difficulty is that artwork isn’t a fungible – a page of my artwork isn’t identical to a page of someone else’s artwork, it’s not even identical to a different page of my own artwork. Every page is unique.
So I price my artwork on a simple formula: how much can I sell this page for that won’t make me regret selling this page.
There’s some factors in there:
I much prefer selling artwork to people that I know will enjoy the artwork. I’ve sold artwork that I like for way below normal value to a kid because they’d used the printed strip in a school project and were a fan. I was delighted, and, to be honest, I’d’ve given the page to him but for this second important factor:
Giving artwork away (or selling it too cheaply) makes the recipient perceive the artwork as cheap. John McCrea has a great anecdote on this and you should ask him, but it boils down to : the more money someone pages for the artwork the more likely they are to put it in a frame and enjoy it. (The less money? the more likely the are to fold it over and use it as packing material for something else).
Sometimes I like a page and want to keep it. That page costs more. Sometimes I hate a page and don’t want someone to buy it. That page may also cost more than it should (but I’ll often not show it anyways). Sometimes it’s late on in a show, and I’ve sold no artwork and I’m tired and I’m hungry and that’s when it’s dangerous for me to sell, because I’m prepared to take any reasonable offer.
I did once sell a page to a celebrity. That page went for a little more than usual (though I suspect I could have doubled or tripled the price)
The real truth is though, you need to make pricing mistakes before you find your level- you need to ask for too much to find out what too much is for your art and you need to undercharge to find out what makes you feel sick knowing you didn’t charge enough. Only you can price your own pages.
(Unless it’s got Wolverine on it, in which case you can charge thousands.)